The Webstock team asked us to produce an artwork to form their 2017 conference identity, so we created two. The idea behind them was that something can share the same underlying structure, yet be totally different given a few tweaks to the parameters – similar to how coding works for the web… but with more randomness.
The artworks were also designed with flexibilty and deconstructibility in mind – they were applied to the items in Webstock’s famous Schwag Bag, from WebSocks to a special craft beer brew from Garage Project.
Wellington motion creative guru Ryan Ferguson used the artworks we did to create the conference’s opening credits sequence.
Collaborators: Ryan Ferguson