Urbis Design Day 2015

Fly & MINI

We worked with Fly for their collaboration with MINI for Urbis Design Day 2015. Fly’s theme was Design in Tension, and we designed an identity, MINI graphics, limited-edition print, and a multi-layered illustration that represents the MINI driving experience. The illustration was printed onto a framework of precision-aligned perspex panels, and was the central installation at the MINI garage. 

Check out the video and more here

Client: Fly 
Creative Direction: Johnson McKay Photos & video courtesy of Fly

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