Graphic design,
identity development
& typography
Urbis Design Day 2015
Fly & MINI
We worked with Fly for their collaboration with MINI for Urbis Design Day 2015. Fly’s theme was Design in Tension, and we designed an identity, MINI graphics, limited-edition print, and a multi-layered illustration that represents the MINI driving experience. The illustration was printed onto a framework of precision-aligned perspex panels, and was the central installation at the MINI garage.
Check out the video and more here
Client: Fly
Creative Direction: Johnson McKay Photos & video courtesy of Fly