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Graphic design,
identity development
& typography

Te Mātāwai Identity

Brand Identity and Style Guide

Te Mātāwai was looking to evolve  their identity, while retaining their logo and distinctive colours. We developed it by creating a suite of graphics, refining their colour palette and developing a new typography and grid system to organise and present their content clearly and consistently.  

The identity graphics represent the interconnected flowing of knowledge to and from Te Mātāwai – the fountainhead or source – and imagine the form of the wake of a marakihau.

The first application we did using refreshed identity was to the 2022–23 Pūrongo ā-Tau / Annual Report.

Client: Te Mātāwai 

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