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Graphic design,
identity development
& typography


Te Māngai Pāho Identity


Brand Identity and Style Guide




Te Māngai Pāho wanted a fresh identity to inform the look of their 2021 website rebuild, which was done by Octave.

We created a style guide that defined a new colour palette and typography system that added consistency, flexibility and variety to their busy social media and web outputs.  

The identity graphics are an expression of ‘Pāho’ – the way Te Māngai Pāho supports creators’ content being broadcast in different forms to all areas. The three lines in each graphic expression reflect the Piki ki te Rangi in their logo. In this flowing, expressive form, the graphics represent the connection between creators and audiences.



Client: Te Māngai Pāho 


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