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Graphic design,
identity development
& typography


Launch campaign artwork

We worked with Auckland-based agency FLY to create a statement artwork that formed the centrepiece of their launch campaign for Lightbox, the New Zealand online TV-streaming service.

A range of collateral was produced using the artwork (simply entitled Untitled Hyper Fractal Photon Box3), including limited-edition giclée and letterpress art prints, popcorn bowls, and wireless headphones.

Client: Fly 
Creative Direction: Johnson McKay

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