Graphic design,
identity development
& typography
Lightbox
Launch campaign artwork
We worked with Auckland-based agency FLY to create a statement artwork that formed the centrepiece of their launch campaign for Lightbox, the New Zealand online TV-streaming service.
A range of collateral was produced using the artwork (simply entitled Untitled Hyper Fractal Photon Box3), including limited-edition giclée and letterpress art prints, popcorn bowls, and wireless headphones.
Client: Fly
Creative Direction: Johnson McKay