Graphic design,
identity development
& typography
This print is called Kaimoana, another letterpress print. Like its airborne cousin Chirp it features typefaces by Joseph Churchward, is printed in two colours on 500gsm Somerset board, limited to 70 copies, and printed by Magpie Press. The mix of type is different to Chirp, with some lively and playful JC fonts that exude a bustling, bountiful ocean vibe. Or maybe a fish n chip shop at the beach vibe.
Some names may be cause for debate – who calls a Kahawai a Sea-trout? Hopefully some good can come of this raging debate, by helping promote awareness that an alarming number of these species are endangered, according to Forest & Bird.
